A structured WordPress page builder for people who care how a page is made. Real hierarchy, clean HTML, no drag-and-drop required.
For more than a century, technical drawings — architecture, engineering, industrial design — have been laid down on vellum. Not out of tradition. Because vellum takes a careful line. It is translucent enough to overlay. Strong enough to survive revisions. Precise enough to trust.
The surface matters. The difference between a napkin sketch and a working drawing isn't the hand — it's the paper.
Not a sandbox for scribbling. A structured surface where every placement is intentional, every measurement honest, every edge drawn by design. The HTML that comes out is as clean as the layout that goes in.
Free-form drag-and-drop looks easy in a demo. In practice it breeds nested divs that break on mobile, bloated markup, and pages that drift out of alignment the moment you change one thing.
Velloux places every block inside a column, every column inside a row, every row inside a section. The box model — margin, border, padding — is exposed and honest. So is the z-axis: every element has a real z-index, not a guess.
The free Velloux core covers everything most pages need. The Atelier extends it — it doesn't complete it.
Sections, rows, columns, and blocks — the way real pages are built.
Three-dimensional layout, not div soup.
Margin, border, padding — exposed and editable on every element.
Text, heading, image, button, spacer, video, audio, divider, icon, HTML, group.
Reusable CSS classes scoped to a single stylesheet.
Bring existing content in, with drift detection to keep things in sync.
Full history for every change you make in the editor.
Register your own blocks. Tabs for settings. Hooks for everything.
Atelier — French for a maker's studio or workshop, the place where an artist or craftsman lays out their tools and works with intention. The Velloux Atelier is that studio. Velloux and its companions live here — each a dedicated instrument, each built for one kind of work.
the structured page builder
The core. Sections, rows, columns, blocks. Full box model. z-index on every element. Clean HTML. No shortcodes. No lock-in.
the AI assistant
Sketch draft pages, add sections, and refine blocks from natural-language prompts. Uses your own OpenAI or Anthropic key — the API key stays on your server.
the content-blocks library
Twelve ready-made blocks — the patterns real sites are built from. Rendered as direct HTML, so your post_content stays portable.
“I built my first website in 1996, when 14.4K modems were new and most small businesses had no online presence at all. Thirty years later, I still build them the same way — from the structure out, not from a template in.”
Ed Booth has been shipping on the web since the CompuServe era. His first domain, www.acton-ma.com, went live in 1996 as a community portal for his town and the local Habitat for Humanity chapter. In between the websites: a gas station he ran for nine years, a deli he helped launch, and three decades of small-business operating know-how — what a customer-facing site actually needs to do.
In 2010 he founded Insight Dezign to build custom WordPress sites the way he'd always wanted to: from the ground up, with clean code, no template bloat, and a real understanding of how a small business works online.
Velloux is that same instinct, shipped as a plugin.
Free. Ready to install. No account, no tracking, no drag-and-drop.
Download Velloux